Even if you’re off the grid, you’re never off ours.
Driven by the thrill of discovery, Overwatch X Rescue helps everyone confidently explore the world beyond cell phone reception. They are an emergency SOS subscription service that reduces and, in many cases, eliminates the financial exposure tied to a rescue. We had been tasked with to defining the brand story and key messages, create vision boards, and explore visual design concepts to express identity and online presence.