While at Enlisted I was tasked to lead the visual design team to create a retail-ready packaging redesign
for Bose, a renowned leader in premium audio.
This project stemmed from the need to adapt to evolving consumer behaviors, business requirements, and the updated Bose identity. Our scope included both structural and packaging design systems that would effectively
deliver an exciting out-of-box experience (OBX),
showcase the product, be environmentally friendly
and extend to the entire Bose portfolio.